"Our Target is to Branch More in Europe" - Maydonoz Döner Co-Founder and General Manager Ömer Şeyhin

Source:İHA

According to the report prepared by the International Franchise Association (IFA), the market value of the franchise ecosystem, which was 825.4 billion dollars in 2022, is estimated to increase by 4.2 percent to 860.1 billion dollars by the end of this year.

Creating a brand from scratch for those who want to start a business makes it difficult to compete with well-known brands. Entrepreneurs find the çözümü in the franchise system. Another noteworthy detail in the study was that 50 percent of franchisees who went through difficult times during the pandemic stated that they were better able to cope with inflationary pressures and other business challenges during the pandemic with the support of their business networks. Maydonoz Döner’s founder and General Müdürü Ömer Şeyhin also explained the opportunities they offer to investors with their new generation franchise systems and evaluated the dynamics of the sector. Sheikhin, who said that their motto as Maydonoz Döner, which started its activities about 5 years ago, is the new generation franchise model, said: "Those who want to invest in our time are experiencing a considerable loss of time and cost in terms of gaining the trust of customers, keeping the flavor, marketing campaigns. "In order to support primarily women and young entrepreneurs, we have been expanding our dealership network with low-cost, low-cost investment since the day we were founded in order to support our women and young entrepreneurs," he said.

“Our goal is to have more branches in Europe’

“In a very short period of time, we have become completely self-sufficient in the production of our products. This production power comes from the earnings of our dealers. While our dealers provide accurate and high quality service, we benefit from the latest technological facilities for the highest quality production," said Şeyhin, adding that the food and beverage sector, like others, was among the most affected during the pandemic. In 2019, we had 11 branches. In that period, which we passed slowly but surely, we opened 5 more branches. Afterwards, we started a rapid growth and in a short period of time, 180 more branches were opened. Today, with our own production facility of 2,500 square meters, our logistics warehouse with a closed area of 2,000 square meters and as a brand with its own shipment network, we are progressing with giant steps in the country and globally.

Underlining that the number of employment in the franchising ecosystem will increase by 3 percent to 8.7 million in 2023, Şeyhin said, "We started our overseas operations in Batumi, Georgia. Afterwards, we opened a branch in Tbilisi and we will open another one in the near future. We have completed the necessary leasing process for the opening of our branch in Stuttgart, Germany and have reached the end of the renovation process. Our current goal is to increase the number of our branches in Europe and Turkey and to provide employment and job opportunities for more people. Today, together with our brand, production facilities and branches, the number of our employment has approached 3 thousand.

Sheikhin noted that they have two fully equipped production facilities in Turkey and that they distribute to their franchise points free of charge through their own logistics intermediaries and added: "Our new production facilities with an area of 3,500 square meters are equipped with state-of-the-art production equipment and sustainable production processes. Our facilities in Europe are also among the best in the field of döner production. With our production facilities in Europe, we will increase the capacity of a Turkish brand to grow fast and with high quality in Europe. In this way, we have created an area that will further improve our product quality and increase our sensitivity to the environment. We are also happy to offer our employees a modern and safe working environment in our new production facilities. This investment will also allow us to increase our capacity to serve our franchisees and customers faster and more efficiently. We can deliver our products faster and shorten delivery times. This will provide more flexibility and competitive advantage to our franchise points."

“We have prepared a special sauce with 40 different spices as a result of our R&D çaccustomments”

Stating that they made long R&D studies in order to add a new taste to the traditional flavor döner in accordance with food standards, Şeyhin said, "We wanted to be the new address and taste of döner with special sauce. At the end of long ürün development çshopping, we appeal to the taste of people of all ages from 7’ to 70’ with our döner with special sauce, which we flavored with nearly 40’ spices. We serve our meat döner and chicken döner with special sauce with thin stone oven lavash. We are also the inventors of May Tako, one of our most popular dishes. We have helped to add a new dish to the menus of the döner sector. We serve with a total of 34 main and sub-main products in our menu, especially meat döner and chicken döner. I can say that our 45-centimeter dürüm döner, which is especially preferred by young people, is at the top of the most popular ” he said.