PIDEM Franchise Opportunity - "Be the Newest Link of Turkey's Leading Pita Restaurant Chain!"

How should the Franchise/Reseller candidate profile be suitable for your brand?  
All investor candidates who want their investment to be returned in a short time and who want to participate in a profitable business model can become our dealer.

Your brand, why should the franchise investor prefer you? Can you briefly explain what are the benefits of your brand?
We are a local and national company with the largest restaurant chain in Turkey. With our large family of 3,500 people under the umbrella of HD Holding, we serve more than 40 million guests every year with our experienced masters and expert teams in nearly 300 restaurants. We have a completely corporate structure. 85% of our restaurants are our own businesses. Our franchise investors get a fast return on investment with less risk than many other investment instruments in terms of return on investment and profitability.

Kaç branches? How many of these branches are owned by your brand and how many are franchises?
180 Pidem _85 Hd Iskender  -  41 of our branches  operated as franchises

On average, your profitability ratio is kaç%, brüt and net?
Brüt 58% net 14-15%

What is your average cost of cost? Our cost cost is 42%.

Franchise (naming right)  how much do you charge?
As franchise fee 250th000 TL is taken.

How long is the term of your franchise agreement?
5 Years

Do you do the branch construction turnkey or can the franchisee do it himself? What is your construction m2 cost? What is the approximate amount of investment required for turnkey delivery including fixtures and equipment? Pidem 3rd0th000 TL +Kdv - Hd İskender 7th500th000 TL + Kdv

Royality, that is, how much share of the turnover do you get each month?
Royality share is 7%.

Do you charge an advertising participation fee?
We don't charge anything other than royalty

Do you provide location support? Do you charge a fee for this? Do you benefit from new generation applications and services for location determination? We provide support in finding a location. We do not charge any fees.

Where are your domestic locations for your brand from now on? Can you share with us your overseas expansion plans?
Tüm Türkiye. Our target markets on the overseas side are Russia-Körfez ülcountries- Kazakhstan- Türki Republics and North African ülcountries.

Aç branch should be minimum kaç m2? Also;  kaç ç you have an equal concept?
Hd İskender iç has 250 m2 and one concept. Pidem için 70-150 m2. Pidem has two different concepts in Shopping Mall and Street. 

Aç branch to be opened should have a minimum of kaç staff Do you think?
Hd İskender for 10 people. Pidem for 6 people

Do you have a human resources pool? Do you work with a human resources partner? We are organizing the Recruitment and Training processes of the first Açation staff.

What kind of support do you provide as a brand to your franchise dealers regarding personnel training?
We provide free training for a minimum of 30 days in one of our nearby restaurants before the restaurant is opened to all staff.

How is your system and software infrastructure? What kind of services do you offer to investors?
We provide all system and software infrastructures for the sales and reporting of our investors and we manage the support processes for their continuity.

Çdo you have a pain center?
Yes

Do you have your procurement audited?
Our Quality department goes for inspection 1 or 2 times every month.

Do you have a brand yüzünüz in line with your brand marketing and PR strategies? Can you give us information about your social media management and advertising activities?
In line with our annual bütçe, we regularly take part in television, radio, billboards in the city, locations and media with high visual impact in accordance with our Pr calendar.
Our advertisements are published in magazines determined every month. In addition, we use digital platforms effectively.