Profitable Franchise Opportunity from İrfan Usta, "Master of Masters"
With its innovations in its own field and products that are classified as favorite tastes, İrfan Usta is also receiving intense media attention. Due to the interest of both print media and television channels, it has the advantage of having a strong brand communication for both consumers and investors who will buy franchises. İrfan Temel, the founder of "İrfan Usta", reflects his naturalness and expertise in his field with a modest language in interviews with him.
When and how was Irfan Usta founded? Can you briefly tell us your foundation story?
I opened my first restaurant in 2013. My interest in the kitchen started at a very young age. I learned to hold a knife at the age of 10. I started my professional life in the early 1990s in the kitchen of a lüks restaurant in Beşiktaş, Istanbul. My master at the restaurant I was used to saw this talent in me and gradually started to give me work. One day he asked me "can you make kebab?" and my master life started that day. After working in 6 of the best restaurants on the Anatolian and European sides of Istanbul, I opened a restaurant under my own name. From now on, we aim to increase the number of our restaurants to 40 branches by the end of 2023 through the franchise system.
Can you tell us about your concept?
Our franchise system is based on pita and lahmacun flavors. As we are ambitious in this regard, we have created a franchise concept with 8 equal lahmacuns and 10 equal pitas. We made vegan lahmacun for the first time in Turkey. We received very positive reactions from our guests and it was added to the favorite flavors group in the category of highly demanded üründs.
How many franchise branches will you open this year and next year? In which provinces?
Our goal is to open a restaurant in every province of Istanbul. We will have international and domestic investments in the coming months. Our goal for this year is to give at least 40 franchises. This year, due to the pandemic all over the world, we gave our weight to takeaway service.
Favorable locations?
60-80 m2, takeaway-oriented, easy to manage with few employees, dükkanlar After the investment decision is made, we determine the alternative bölges, the bölge with the potential to make high turnover together with you. When you determine the possible dükkâns in the location, our field team examines the dükkanes on site and we decide the most suitable location together.
Franchise entry fee?
We set the franchise entry fee as 150th000 TL in the first stage.
Total investment cost?
Total investment cost 50th000$
Monthly turnover target for branches?
Minimum between 350th000-500th000TL
Profit margin?
Because of the variability of costs according to locations, profit margin is determined by calculating cost and profitability in our franchise negotiations.
Royalty fee?
Royalty fee we set at 3%
Characteristics sought in dealers?" Önfirst of all, we look at their "vision". Afterwards, we want to welcome our visionary business partners who can adapt to our brand to the İrfan Usta family.
Support provided to dealers?
The architectural project will belong to us, the decoration bütünlüğü öimportant çünkü. We also help our business associations in the supply of masters and personnel. Again, the training of the masters will be with us. We are helping to prepare the occupational safety contract. Our goal is to increase the number of our restaurants to 40 by the end of 2023.
Supports provided to dealers?
The architectural project will belong to us, the decoration bütünlüğü öimportant çünkü. We also help our business associations in the supply of masters and personnel. Again, the training of the masters will be with us. We are helping to prepare the labor security contract. Our goal is to increase the number of our restaurants to 40 by the end of 2023.
Do you have any plans to go abroad? Can you give us some information?
With the experience that years have given us, we want to bring the Türk kebab kültürünü to the whole world in palate satisfaction. Currently, our US görünegotiations are continuing, but we also think that we can work with business partners who can promote this cultural heritage in all countries of the world.
