Simit Teknesi takes firm steps forward with Franchise
Simit Teknesi aims to represent Turkey in the best way possible in the global market in line with its overseas growth strategy with the growth momentum achieved in the first half of 2024. In our June issue, Mehmet Temel, Chairman of the Board of Directors, shared their investments and overseas growth plans for the first half of the year.
Fast Start in the First Half of the Yearç
Simit Teknesi made a very fast start in the first half of 2024 and achieved its growth rate. In the first quarter, it signed the contracts of 7 new branches and activated 6 of them and delivered them to its investors. In the second quarter, it approved the locations of 4 new investors, signed the contracts and started the construction phase of the branches. Mehmet Temel said, "We are taking firm and faster steps towards becoming Turkey's bagel company."
Büyüme Strategy Abroad
Simit Teknesi aims to expand abroad with master franchise conditions. Mehmet Temel, “As a brand, we have obtained our patent abroad. With the 2,500 square meter cold storage warehouse we will establish in Germany, we will ship our products from Turkey and deliver them to our existing dealers. We want to represent our country in the best way by keeping our service and flavor quality at the highest level. Our first goal is to reach 12 service points in various parts of Europe."
New Branch Opening Locations
The primary goal of new branch openings is to maximize investors' returns. Temel said, "We do not condition ourselves to a specific location in our new branch openings. We determine where our business partners can earn more and where our flavors are more demanded by the local people in which locations."
Simit Teknesi aims to continue to grow both locally and globally and to introduce the Turkish bagel flavor to the whole world.