Sopung Franchise Opportunity - "Turkey's Best Korean Food"
Sopung, which means "Picnic" in Korean, was established as a small business in Fatih in 2016 to introduce Korean food to Turkish people and encourage them to try new and different flavors.
After operating without opening branches for a long time, we decided to branch out due to increasing demand. Under the leadership of founder Aramsol Kim, we have opened branches in many provinces to promote the Sopung Korea brand throughout Turkey and continue our promotional activities.
Franchise / Dealer Candidate Profile: For franchise / dealer candidates suitable for our brand, we give priority to those who have experience in the food sector and are open to innovation.
Benefits of our brand: Our brand is the most popular Korean restaurant in Turkey and our customer potential is constantly increasing. We have successfully combined Korean culture with Türk general culture. Our brand, which attracts the attention of young people, actively follows the demands of the young audience and continues to grow. At the same time, we make huge advertising investments and continuously expand our advertising network. Our investors earn back their investment in 14-16 months, depending on the potential of the business, which is a faster return than other businesses.
Kaç branches? How many of these branches belong to your brand and how many are franchises: As of June, we have a total of 20 branches. Of these branches, 3 are operated by Sopung and 17 are owned by dealers.
Rate of Profitability: Our rate of profitability varies between 20% and 30% on net.
Cost Cost: Our cost varies by region and is usually between 30% and 35%.
Franchise Fee: Franchise fee is $20000.
Franchise term: Franchise term is 5 years.
Branch Construction and Cost: We offer turnkey construction. M² cost varies by region and averages around $900. The approximate cost for turnkey delivery is $150,000.
Royalty Share: We receive 5% royalty from monthly turnover.
Advertising Participation Fee: There is currently no advertising participation fee.
Location Support: We offer services for location identification and we do not charge any fees for this.
Domestic and International Expansion Plans: We have analyzed the customer base in approximately 25 more cities in Turkey and determined their suitability. In addition, we are in talks with serious investors in countries such as Saudi Arabia and Azerbaijan.
M² and Concept of the Branch to be opened: A minimum of 160 m2; is required for the branch to be opened and we have two different concepts: express and restaurant.
Number of Staff: Minimum 10 staff, may be increased according to management needs.
Human Resources and Training Support: For the training of kitchen staff, we send a chef trainer to provide training and support for one month.
System and Software Infrastructure: We have recently switched to Kerzz Pos software and are providing support for supply chains, social media management and advertising.
Çpain Center and Supply Audit: We do not have a Çpain center, but we regularly audit our supply chain.
Marketing and PR Strategies: Our brand manager is Aramsol Kim, founder of Sopung and we regularly collaborate with influencers and YouTubers. We have an average of 100th000 followers on Instagram and we are active on other social media platforms as well.