The State of the Turkish Fast Food Industry and Moving the Industry Forward
Food is shown as one of the 7 most strategically advantageous sectors of the 2000s. The potential of the food sector, which is of great importance for humanity, is growing steadily every year and is considered one of the most advantageous investments.

Günümüzdecrease in fast food restaurants and the opportunity to create restaurant chains has increased considerably with the preference for fast consumption. Just like in other countries, fast food is a huge billion-dollar market in Turkey. Competition between fast food brands has been affecting Turkey for many years. It is obvious that fast food brands need to develop different approaches in order to grow and sustain their success in this huge market.
Fast Food Sectörünü Moving Forward
Some shortcomings of the fast food sector have been revealed by consumers in recent years. Increasingly smaller portions, increasing prices are straining the purchasing power and decreasing quality is reducing the desire of customers to prefer fast food. However, this situation has not caused fast food brands to lose customers. The fast food sector continues to produce and sell at the same speed every day. As in every sector, this sector is also open to improvement and improvement in many ways.
We Give Back to the Fast Food Industry!
Today, Atawich brand, which has more than 100 branches in Iran, over 20 branches in Turkey and Germany, is a brand that offers giant portions with its huge portions, customer satisfaction-oriented, tütçe-friendly prices to the food sector;rücontinues to offer giant flavors to the food industry with its large portions, bütçe-friendly prices aimed at customer satisfaction. Atawich is accustomed to progressing without breaking the satisfaction, satisfaction and loyalty of its customers to the brand while successfully continuing this journey that it started in Iran. Atawich’s motto “Happy Employee, Happy Customer and Happy Franchise”, which is characterized as 3M, is a roadmap.
‘We're Working to Improve Shortcomings in the Fast Food Sector!’
Ata Ghoutbi, the founder of Atawich brand, and Serhat Baldan’s General Müdürürü Serhat Baldan’'s comments about the deficiencies in the fast food sectorörüare as follows: ‘We are aware of the shortcomings in the fast food sector, our priority is happy customers, happy customers and happy franchises. In this journey we have embarked on, the satisfaction and satisfaction of our customers is very valuable to us. That's why we recognize the shortcomings in the fast food sector and we're working to improve them!’