Ced-Go Franchise Opportunity - "Be a part of Ced-Go, the constant address of more than 600th000 children!"
To better understand Ced-Go's digital infrastructure, we invite you to experience it.
Can you briefly tell us the founding story of your brand?
Actually, our brand was born from a personal need. While walking around a shopping center in Isparta with my wife and my son, my son, who was only 3 years old at the time, could not sit still. He was constantly tripping somewhere and crying. My wife Burcu Gül; “… Sheöyle çole ç came up with the idea that if we could leave the child, do the shopping, but if we could also watch what he was doing on the phone, how nice it would be…”.
When we got home, we had already made our first sketches in a huge sketchbook…
Exactly 11 months after we opened our first branch in Isparta, we opened our 2nd branch in Istanbul. After that day, we progressed by opening 2 branches almost every month during the pandemic period. Now it has become the permanent address of more than 1st0th000 children.
How should the Franchise/Dealer candidate profile be suitable for your brand?
This point should be explained by Ced-Go’s flexible structure. For almost all investor profiles, Ced-Go is an incredibly ideal choice.
Our investors include 20-year-old university students. Again, among our investors, there are tradesmen operating in the food sector, civil servants and even factory owners.
Well, if you ask why and how we can appeal to such a wide range of investors, let me answer as follows:
Ced-Go has an easy way of business management. With the Yönerge Business Tracking System, which we implemented for the first time in the sector, we handle almost 95% of the operation. In this case, our investors are only left to count the money in their accounts at the end of the month.
Because Ced-Go’s operation is so easy, because there is no problem of "goods in, goods out, goods in, goods out, broken goods out", in other words, because we are actually a time seller, let me share with you a very interesting statistic about Ced-Go’s investors:
** 80% of Ced-Go investors have at least 2 branches. In other words, after opening a single branch, they got such efficiency that they definitely opened the 2nd branch immediately afterwards.
** 94% of Ced-Go investors do not have a branch office in their city of residence. Look, these two data actually tell a lot. Imagine a business model that you visit once a year but earn good money every month. Ced-Go is exactly the equivalent of this. As an investor, there are only 3 main expense items you need to focus on: Mall Expenses - Personnel Expenses and Royalty Fee. Considering all these, every individual with a new generation entrepreneurial spirit is the most suitable candidate profile for us.
Can you briefly explain what are the benefits your brand provides to franchise investors?
& I'll let you know first. If you become a Ced-Go investor, here are your advantages:
** Özgürlük… You can run your business from anywhere in the world.
** Easy Work Management… A work monitoring and control system that allows you to go to your workplace once a year with the operational support provided by the center…
** Reputation and Moral Satisfaction… We entertain our future.
** Fast Return on Investment and Financial Satisfaction
** The Privilege of Watching the Growth Journey of a Prestigious Brand that is Constantly Evolving …
Now let's go into a little more detail.
As I answered in a previous question; the best benefit that Ced-Go’s provides to its investors is özgürlük…
When you invest in a business or a brand, a business model that does not lock you in and is easy to manage is the most beneficial business model for its investors.
A physical business model that you can operate from anywhere in the world with just a phone call. From the artisan model to the direct entrepreneur model, the most accurate address is to be a Ced-Go dealer.
In addition to this, Ced-Go is a reputable business. All the little ones who will have a voice in the future of the country are passing through your field. Can you imagine? Maybe the future presidents, ministers, great people who will lead the country are in our fields… Maybe the child who will be the president of the future is currently playing with Legos in one of our branches.
When people think about these things, they experience the highest level of satisfaction. You know, there is a definition in the business world; “Immaculate Business” … Here Ced-Go is an immaculate business in every way.
In terms of earnings, as I mentioned above, the fact that there are very few expense items (only 3) ensures that the amount invested is recovered at incredible rates. The number of our branches that earned the money they invested in just 5 months is quite high.
Being a dealer of Ced-Go’s, you have also had the wonderful experience of being a part of a prestigious brand. This experience brings the privilege of following the ever-evolving brand's journey of growth and even being a partner in this journey when necessary.
Do you do the branch construction turnkey or can the franchisee do it himself? What is your construction m2 cost? Approximately how much investment is required for turnkey delivery including fixtures and equipment
In general, we prepare our branches in a turnkey format, but when we need to be flexible in this regard, we can take action and plan according to the situation. We can leave this part to our investor if he/she can have it done at a more affordable price, especially at the point of renovation. We are all about toys and furniture.
While our construction m2 cost varies depending on the location, the total investment required to open a Ced-Go branch varies between 1st800th000 TL and 3rd0th000 TL. This is our turnkey price range and this price includes all services.
At this point, it should be noted that Ced-Go’ can be installed in areas from 26 m2’ to 2000 m2’ and thanks to this flexible structure, it can be present at every point. Çdo you have a pain center?
Yes… Our parents can reach us from many different points. We are effective on all platforms to be easily accessible at the point of parent satisfaction.
Parents can reach us by phone at 0850 304 77 79, as well as through our mobile application and social media channels.
Of course, at the same point, both our investors and branch personnel can reach us via the shift modülü ü ü in our vault system and get instant support.
We have a very efficient method at the point of crisis çözümü. In the event of a crisis, we keep the problem open in the system until the parent reaches us from any platform. When the problem is resolved and the parent is satisfied, we close the system as SATISFACTION PROVIDED. There has never been a crisis that we have not resolved until today.
Operation personnel work in shifts and provide effective support to our parents, investors and branch staff.
We find the personnel for branch openings. We conduct job interviews and provide training. However, when an investor asks us for support in terms of personnel, we work in an effective centralized manner to provide the necessary support. “Ced-Go Guide”, there is a 160-page guidebook written in a different language, written entirely by ourselves. This book actually has the capacity to be used even as a guidebook for the sector. This guide, in which we address even the smallest details, from what to do in the event of a crisis to how parents should be welcomed and how children should be treated, is available to staff in both görüntülü and written form. The number of active personnel in Ced-Go’ has reached 300 as of now. The management and training of 300 staff is done completely by ourselves without giving it to another 3rd company. In our monthly görüntülülü meetings, which are attended by more than 300 staff members, and in the leaders' meetings, which are attended by all our branch leaders every 2 weeks, we constantly go over the current meeting agenda items and other important issues in guide training. Butç to keep the interest and knowledge of the staff alive. Where are your domestic locations for your brand from now on? Could you share with us your plans for overseas expansion?
We plan to open 8 more branches in September, October and November. Our target is 75 branches by the end of 2023. We are getting used to eliminating the location-efficiency ratio in shopping centers in Turkey as often as possible. In addition to this, we will also appear in international fairs at the end of 2023 or the beginning of 2024. We are also in the process of developing a presence in Azerbaijan, Iraq, the United Arab Emirates, Germany, the Netherlands and the Balkan region. With Ced-Go Academy, which holds an important place in Ced-Go’s branching adventure, we will actually take this adventure to a different dimension. We are also working on a new structure where more than 1,000,000 children receive new generation trainings. At the latest in 2024, we will have activated this structure. We have a branch with a common area of 26 m2. However, what we want is an area of at least 35 m2 in common areas and at least 75 m2 in stores. These are the areas that we prefer more, where we can easily and efficiently expand. How is your system and software infrastructure? What kind of services do you offer to investors? Perhaps what makes Ced-Go’Ced-Go’is its güçlü digital infrastructure. Recently, a corporate officer of a bank we recently met with said that he admired Ced-Go’s digital infrastructure. But thanks to our artificial intelligence plug-ins, each parent can see their child's name on the screen while watching their child on camera. The broadcast starts as soon as the child enters and stops as soon as he leaves. There is no need to do anything. Ced-Go App is now approaching 100th000 users. It has a user score of 4th9 in both app markets. This is an unprecedented score in the service sector. It should also be emphasized that this is a service for children. People can use the app to see the duration and remaining minutes of their children's stay, see how many times they have entered the branch, which branch they have received service from, play games, and make reservations for birthday parties at our branches. We are constantly working on improving the user experience and we even have a to-do list ready. Technology is one half of Ced-Go’s mission. The other half is the love of children and the desire to create value. When you bring these two together, success is inevitable. This is what happened to us. While this is the parent side, there is also the investor side. Our cash register system, mobile application and investor screen are fully integrated. Our investors can also see the number of children inside on the camera screen. In addition, we have an algorithm that calculates the duration of the children's stay. Thanks to this algorithm, we can instantly monitor the performance of the staff in taking care of the children. We use statistics very effectively. We use a system in which many parameters such as package sales, retention rate, child and parent satisfaction, participation in TEAM activities are analyzed together. In this way, our most successful branches and investors are recognized. Not only is it in the spotlight, but in the new era, artificial intelligence will be more active in Ced-Go’s system. We can also see our investor/branch that did not read the relevant announcement in the NOTICES mode that we use on the investor screen in case of any system update or plan/program change. We invite you to experience it so that you can better understand Ced-Go’s digital infrastructure. As a result, I can assure you that you will hear Ced-Go’s name more and more in the medium term. I wish to meet in Ced-Go partnership. LOVERS..
What kind of support do you offer as a brand to your franchise dealers regarding personnel training?
Ümit Deniz Gül - Founder of Ced-Go
