Great Opportunity for Turkish Brands! Big Investors from Saudi Arabia are Coming to Bayim Olur musun Fair!
An Unmissable Opportunity for Turkish Brands! Big investors from Saudi Arabia are coming to the "Would You Be My Franchise?" fair to be held between October 17-20! Our interview published in Saudi Arabia's most influential franchise magazine made a big impact. Strong investors who want to buy country/regional franchises, master franchises and even invest in the parent companies of Turkish brands welcomed the fair with great interest. This year, Turkish brands participating in Bayim Olur musun will have a unique opportunity for international growth... Medyafors continues to organize lucrative meetings!
*Türkçesi of an interview published in Arab Franchise Magazine.
a) What are the most popular franchise categories in Turkey right now? Among the most popular franchise categories in Turkey are food and beverage, retail, education and beauty & care sectors. Especially quick service restaurants, coffee chains and dessert dük shops are attracting a lot of attention.
b) Can you tell us about the success of the franchise experience in Turkey? Turkey has seen a significant development in the franchise system in recent years. Türk entrepreneurs have signed successful collaborations with both local and international brands by adopting an understanding of innovation and quality service. Responding quickly and effectively to consumer demands, keeping quality standards high and creating a strong brand image played an important role in this success.
c) What are the most important areas of focus for Türk franchise brands?
Türk franchise brands generally focus on customer satisfaction, quality products and services, innovative business models and sustainability. In addition, the effective use of technology and digital dönüonüm has also become an important focus.
d) What advice would you give to someone thinking of starting a business in Turkey?
I would advise anyone considering starting a business in Turkey to first conduct a detailed market research, analyze their target audience well, and create a sound business plan. It is also important that they are familiar with legal and tax regulations, choose a suitable location and do their financial planning carefully.
e) How do you help franchising grow in Turkey?
We contribute to the growth of franchising in Turkey through training programs, seminars and fairs. The successful 22-year history of the "Bayim Olur musun Franchising and Branded Dealership Expo" plays a major role in this. We create various platforms to inform entrepreneurs, guide them in the right direction and enable them to establish international business contacts.
"Bayim Olur musun" is not only a fair, but also serves as a platform for prospective investors to apply to brands throughout the year with the www.bayimolurmusun.com.tr web portal established years ago.
Today, with more than 60,000 dynamic investor candidates, this portal has become an important resource and guide for entrepreneurs. In addition, the big data collected through this portal allows us to analyze the needs and demands of prospective investors and brands to provide more efficient and targeted solutions to the sector.
Thanks to this, we are able to contribute to the growth of the franchising sector by increasing cooperation opportunities with both local and international brands. Thanks to the analysis and use of big data, we can better follow the trends in the sector and provide more accurate guidance to entrepreneurs.
f) Can you talk about Be My Franchise Expo? What are the objectives of the fair? Who are the exhibitors?
Bayim Olur musun Franchising and Branded Dealership Expo is a platform that brings together the most important actors of the franchise sector. At the fair, local and foreign brands meet with investors and evaluate cooperation opportunities. Our goal is to contribute to the growth of the franchise sector, introduce new business models and offer new business opportunities to the participants. Participants include franchisors, investors, consulting firms and various service providers.
With the 38-year history, experience and know-how of Medyafors Fuarcılık A.Ş., of which I am the founder, we have contributed to many sectors by providing sustainable benefits. Our successes in the sectorörel publishing, television economic broadcasting and trade fair sectors have enabled us to build services that will contribute to the franchise sectorörür. For the last 22 years, we have transformed these contributions into a master project with our "Bayim Olur musun" project.
"Bayim Olur musun" is not only an exhibition, but also a platform that plays an important role in the success story of many well-known and globally expanding brands. "Bayim Olur musun Franchising and Branded Dealership Expo" is essentially the tip of the iceberg; brands that participate in this fair by taking a booth continue to benefit from our ölçüleable services throughout the year. We guide them to find franchisees and master franchisees, polish the brands in the way they deserve and continue to bring investors together with the right brands. In this way, the satisfaction of participating brands reaches 100%.
The web portal www.bayimolurmusun.com.tr, which we established years ago, now serves as a platform where prospective investors can apply to brands throughout the year with more than 60,000 investor candidates. The big data collected through the portal allows us to analyze the needs and demands of prospective investors and brands to provide more efficient and targeted solutions to the sector.
g) Can you talk about international participation in this fair?
Be My Franchise Expo offers a wide platform for international exhibitors. Franchise brands from different parts of the world are taking part in the fair to enter the Turkish market and establish local partnerships. This offers great opportunities for both Türkiye’s and international brands.
In the 22 years of the fair's history, many global brands have granted master franchises to Turkey and neighboring countries.
h) What are your expectations from the 2024 fair?
Our expectations for 2024 are to create a wider participation and more cooperation opportunities compared to previous years. Our primary goals are to introduce new industry trends, share innovative business models and help exhibitors expand into new markets.
On this occasion, I would like to take this opportunity to invite your readers and customers to the “Bayim Olur musun Franchising and Branded fair, which will be held in Istanbul – Yenikapı ’ on October 17-20.
i) How do you see the reality and future of commercial franchising in the world?
Commercial franchising has become an important part of the global economy and will continue to grow in the future. Factors such as the development of technology, changing consumer expectations and sustainability pave the way for the evolution of franchise systems and the emergence of innovative business models. In the future, I believe that more digital, flexible and environmentally friendly franchise models will become widespread.
I believe that franchising will evolve from being an individual step on the investor side to corporate and multi-partner structures. I hope that venture capital partnerships and funds to be established in the capital markets will make significant contributions to small but promising brand projects. This path will be paved by financial independence and controlled investments, and by the listing of brands and investors on stock exchanges.
In conclusion, the future of franchise systems will be shaped by innovative, flexible and sustainable business models. Effective use of technology and big data will enable franchisors and franchisees to make more informed decisions and increase the success rate in the sector.
