MISIRLI 1951 HIGH EARNING FRANCHISE OPPORTUNITY
The investor earns more by selling with a high profit margin and is motivated to open new branches with this earning system
How should the franchise candidate profile be suitable for your brand?
Our priority is for the investor to have an entrepreneurial spirit and a passion for success, who has given his/her gönül to the retail business. After meeting these conditions, the location of the store is very important. We prefer areas with a good customer potential, women's clothing and high segment brands.
It is very important for investors to find the right spot for their gains.
Why should your brand, franchise investor choose you?
We are a brand that has created a women's clothing customer base. Since 1951, with the reference of our customers, who have always been among the first choices, their daughters also establish a bond with our brand. Compared to many other brands, we have a customer base with a high sense of belonging and a high sense of belonging. This is a great opportunity for investors. Our brand is known for the quality of the products that will enter the new stores with a ready customer base. Since our customers know our quality very well, they will not have to worry about a repetitive narration.
Our investors will continuously benefit from the experience of our retail team, which has been selling üst segment ürün for many years.
There are many fast fashion brands in women's clothing and customer preferences are constantly shifting between brands, which increases the risk.
But since we have no competitors in our brand segment, we are always preferred by customers.
We increase the sales power of the investor by placing advertisements in the right places, not everywhere.
Since the investment cost is low, the payback for the investor is very fast
You have Kaç branches? By the end of 2023, what is your target number of branches? How many of these branches belong to your brand and how many are franchises?
We have 16 points. Of these, 14 branches belong to our brand and 2 branches belong to our franchise investors.
We are proceeding very carefully in terms of growth and we are trying to have the right number of stores rather than having too many stores.
In order to protect the investor, we do not even consider a second branch in the same province, except for large cities. In the first stage, we have determined the number of stores we will open until the end of 2023 as 10.
Profitability rates are kaç%?
We buy with the principle of definite purchase. Our brand has the opportunity to sell with a high profit margin. As he sells the products he bought at the beginning of the season quickly, he earns more at high profitability. Since our products are expensive and valuable products, we end the sale with high profits in every sale.
How much do you charge for the franchise? Since 1951, we charge a small fee upon entry to our system, whose brand value has been increasing. We use this cost in the promotion of the new branches and our existing stores, and we gain the investor again.
How long is the term of your franchise agreement?
We are making a 5-year contract. The duration of the Söz contract is of no importance for us, if the mutual agreement continues, the Söz contract is extended at the end of 5 years.
Do you do the turnkey construction of the branch? The architectural project is monitored by us, the architectural works can be done by us if desired, or the investor can use any architectural firm of his choice, provided that the architectural project supervision is carried out by us.
M2 average cost is 600 USD’. 100-150 m2 is ideal for our brand. 100 m2 for an average of 1st500th000 TL is ideal.
Royality, that is, how much share of the turnover do you get each month?
Since the sold ürün is consignment, 35% of the sale amount is left to the investor and no other payment is requested.
Do you charge an advertising participation fee?
We do not take until April 2024. We also provide support for our franchise stores outside of Istanbul.
Do you provide location support? Do you charge a fee for this?
We provide location support. The feasibility of the location found by the investor is carried out by us, if it meets our criteria, approval is given, if not, we support our investors in finding a suitable location.
We do not charge a separate fee for this.
In determining the locations, we use the information of our leasing consultants, the information we receive from shopping mall management and our sector resources.
What are your brand's foreign locations ön priority from now on?
Mainly in the UK and Russia markets;
- European countries; France, Germany, Belgium, Denmark and all other countries,
- United Arab Emirates, Qatar, Saudi Arabia, Lebanon, Egypt, Kuwait and other countries in the Middle East Mena region,
- We have determined our regions as Azerbaijan and Scandinavian countries.
Aç branch should be minimum kaç m2? Also; kaç ç you have an equal concept?
100 m2 should be the minimum and it can be up to 200 m2. We have 3 equal concepts but de facto we will continue with 2 concepts. The new stores to be opened will apply one of the 2 concepts in which the same but different materials are used. The aim here is to provide flexibility in the investment costs of the investor.
Aç branch to be opened should have a minimum of kaç staff?
A squad of 2-3 players will be enough in the first stage.
Do you have a human resources pool? Are you working with such a çözüm partner? We have a human resources department. We also use 2 portals. We fully support the recruitment of personnel.
What kind of support do you provide as a brand to your franchise dealers regarding personnel training?
All trainings that our brand gives to its teams in its own stores are also given to our franchise points. Sales trainings are organized continuously throughout the year.
How is your system and software infrastructure? What kind of services do you offer to investors?
We use the Nebim system. Sales, stock tracking and other issues are presented in the system.
Do you have your procurement audited?
All inspection, control, etc. practices that we apply to our own stores are applicable to our franchise points regardless of the difference.
Do you have a brand yüzünüz in line with your brand marketing and PR strategies? At Egyptian 1951, we shape each season with unique faces that represent our brand. This approach allows our brand to have a dynamic and trend-oriented look and feel, while appealing to different personalities and styles.
Can you give information about your social media management and advertising activities?
In social media management, we aim to create an interactive community by creating content that reflects the image and values of our brand. On social media platforms, we share images, videos and texts that emphasize the unique features of our brand. We also engage with our followers through special features such as events, campaigns and product promotions that are unique to our brand.
We conduct our advertising across multiple channels, adhering to 360-degree marketing principles. This means maintaining a comprehensive presence on both on- and offline platforms. Social media ads are used strategically to reach our target audience and promote our brand to a wider audience. We create effective advertising campaigns using targeting methods based on users' interests, demographics and behavioral characteristics.
In addition, in order to support our stores, we are also renting advertising space on billboards, Megalights and Yovi TVs in the most elite neighborhoods of Istanbul, Izmir and Ankara. By emphasizing our brand visually through these billboards and televisions, we aim to attract the attention of our potential customers.
With all these social media management and advertising activities, we aim to make the Egyptian 1951 brand a visible presence among our target audience. Thus, while increasing the awareness of our brand, we have the opportunity to share our values and values with a wide audience.
Egyptian 1951 is waiting for its visitors at the 21st Bayim Olur musun Franchising and Branded Dealership Expo, which will be held between 26-29 October 2023 at Yenikapı - Eurasia Convention and Art Center, under the organization of Medyafors Fuarcılık and main sponsorship of REDSTONE.
