Organized by Medyafors with Standards and Partners as the Main Sponsor, the 24th Bayim Olur musun? – Be My Franchise Franchising and Branded Dealership Expo, held on October 15–18, 2026, at the Yenikapı Eurasia Exhibition Center in Istanbul, crowned its 24 years of industry experience with a remarkable success.
Four Days of Strong Business Connections
Over the course of four days, more than 100 exhibiting companies connected with over 20,000 visitors, including thousands of entrepreneurs and investors. Intensive business meetings, franchise applications, preliminary agreements, and expanding international relations marked the commercial success of the expo.
Numerous positive responses were received from participating brands both during and after the event. Some brands also shared their results with concrete figures, clearly demonstrating the commercial value created by the organization and the benefits it delivered to its exhibitors.
International Partnerships and Franchise Market Talks
Bringing together international business and investment communities, the expo contributed to the global expansion ambitions of Turkish brands.
Franchise Market Talks – The Ideas Stage of the Ecosystem added further value to the organization through 17 conference and panel sessions held over four days in strategic partnership with Branding Türkiye. These sessions brought together leading industry figures, investors, and experts.
2027: The 25th Anniversary, A Stronger International Vision
Following the expo, Özhan Erem, Chairman of the Board of Medyafors, shared his assessment:
Medyafors A.Ş.
We have a large community of people who have contributed to this organization, placed their trust in us, and grown alongside us over the past 24 years. For us, the true measure of success is bringing our brands together with the right investors and ensuring that both sides leave the expo having gained the greatest possible benefit.
This year, we received such strong and positive feedback from our exhibiting brands regarding the quality of their meetings and the results they achieved that we once again felt the reward of our 24 years of dedication.
Our greatest satisfaction comes from seeing our brands and investors leave the expo pleased with their experience and with new business opportunities.
2027 is a very special year for us. We are preparing to celebrate our quarter-century journey throughout the year with special programs worthy of our 25th anniversary, stronger international participation, and meaningful partnerships that will contribute to the expansion of Turkish franchise brands into global markets.
We aim to make October 2027 a landmark gathering where our international expansion shines at its fullest and where an event unfolds that will be remembered by our industry for many years to come.
The Expo Is Over, but Opportunities Continue!
Until its 25th anniversary edition on October 14–17, 2027, Bayim Olur musun? – Be My Franchise will continue connecting brands and investors, facilitating franchise applications, and supporting commercial partnerships through its digital portal at bayimolurmusun.com.tr.
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