A New Era in the Franchise Ecosystem: STANDARDS AND PARTNERS Becomes the Main Sponsor of the Bayim Olur musun? Trade Show

Standards and Partners operates across finance, investment, tax, audit, human resources, technology, institutionalization, and corporate structuring with a service model that addresses the needs of companies at different stages of growth within a single integrated structure. The company’s approach goes beyond providing consultancy services; it focuses on building the necessary infrastructure to prepare businesses for investment, scalability, and sustainable growth.

This approach will come to life at the expo through the Investment & Growth Lounge. The Standards and Partners main sponsor area will be designed as an active business development platform where brand owners, entrepreneurs, investors, and professionals can explore different dimensions of growth, from financing and strategic partnerships to human resources and technology, as well as company value development and franchise structuring.

Standards and Partners will also introduce its “Do Good, Be Big” program to expo participants. The program aims to support established companies seeking to build, develop, or scale their franchise systems by facilitating connections with investors and strengthening their corporate structuring and growth processes.

Another concept Standards and Partners is bringing to the franchise ecosystem is the “Smart Franchise” growth model.

Through this model, the company is preparing to expand its professional services infrastructure across Türkiye, bringing accounting, tax, finance, audit, human resources, legal services, technology, and consultancy together under one roof.

Unlike the traditional consultancy office model, Smart Franchise combines professional services with a premium café and business lounge experience. The objective is to create a new-generation business hub where businesspeople can work, hold meetings, establish and develop business connections, and access expertise across multiple disciplines.

Murat Yılmazsoy, Chairman of the Board of Standards and Partners, emphasizes that sustainable growth is not simply about opening new branches:

Standards and Partners

Murat Yılmazsoy

Chairman of the Board

“The fundamental challenge for companies is not simply to grow, but to make growth manageable, measurable, and financeable. Offering franchises, attracting investors, or expanding into new regions is not enough on its own. Behind sustainable growth there must be the right financial structure, strong reporting, a solid tax and legal framework, the right human resources, technology, operational standards, and corporate governance. At the Investment & Growth Lounge, we will discuss not only the current needs of brands but also the architecture of their future growth.”

The collaboration with Standards and Partners represents one of the tangible steps in the Franchise Capital approach that Bayim Olur musun? – Be My Franchise has been developing for some time. The investor profile within the franchise sector is also becoming increasingly diverse. In addition to investors looking to open a single location, multi-unit operators, regional operators, strategic investors, family offices, and professional investment groups capable of participating in franchisor companies through capital investment or partnerships are gaining increasing importance.

Özhan Erem, Chairman of the Board of Medyafors Fuarcılık, commented on the collaboration:

Medyafors Fuarcılık

Özhan Erem

Chairman of the Board

“I describe this as a change in the DNA of the expo. Franchise remains at the center, but we are now building a much broader ecosystem that also encompasses investment, capital, financing, human resources, technology, institutionalization, and strategic partnerships. I believe the expertise of Standards and Partners, Murat Yılmazsoy’s experience in finance, investment, and corporate structuring, and the new model they have developed will add significant strength to this ecosystem. I believe this collaboration will contribute not only to our expo but also to the transformation of Türkiye’s franchise ecosystem into a stronger, more institutionalized structure that works more closely with the investment community.”