Organized by Medyafors, with Standards and Partners as the Main Sponsor, the 24th Bayim Olur musun? – Be My Franchise Franchising and Branded Dealership Expo, taking place on October 15–18, 2026, at the Yenikapı Eurasia Exhibition Center in Istanbul, will serve as a platform for strengthening bilateral trade and investment relations between Türkiye and the United Arab Emirates (UAE).
The Emirates Franchise Association will participate in the exhibition with six companies. The delegation will be led by H.E. Ahmed Obaid Ibrahim Al Ali, Board Member of the Emirates Franchise Association and Chairman of the Umm Al Quwain Chamber of Commerce and Industry.
UAE brands aim to connect with master franchise investors and strategic business partners in Türkiye. For Turkish brands, the event will highlight opportunities to enter the UAE market, expand regionally, establish local partnerships, and explore potential collaborations with Gulf-based investment funds.
Throughout the four-day exhibition, the Emirates Franchise Association delegation will welcome Turkish business leaders, brand owners, entrepreneurs, and investors at its dedicated exhibition stand for bilateral business meetings and potential partnership discussions.
UAE’s Franchise and Investment Ecosystem Takes Center Stage
As part of the exhibition, Franchise Market Talks will host a special panel titled “Emirates Franchise Association Special Session: Franchise and Investment Ecosystem in the UAE” on Thursday, October 15, at 3:00 PM.
Moderated by Ahood Almenhali, the session will feature distinguished speakers, including:
- Anas Al Madani, Founder of The Dates Farm and The Q Lab Café
- Rasha Khalil, Founder of SNUW
- Ahmed Ali Al-Amoody, Amoody Global
The panel will explore the UAE’s investment environment, government incentives, market entry strategies, franchise investment opportunities, and the global investment strategies of UAE-based funds.
Commenting on the international significance of the exhibition, Özhan Erem, Chairman of Medyafors, stated:
“For us, it is equally important that UAE brands are seeking master franchise investors in Türkiye and that Turkish brands have the opportunity to expand into the Gulf market. We highly value the participation of Abu Dhabi Chamber and the Emirates Franchise Association, as it represents a significant opportunity to develop long-term commercial relationships and investment partnerships between our two countries.”
Both the Franchise Market Talks sessions and the Be My Franchise Expo will be open to visitors from October 15 to 18, 2026.
A single complimentary visitor ticket provides access to both events.
EVENT DETAILS
📅 Special Session: Thursday, October 15, 2026 – 3:00 PM
📍 Venue: Yenikapı Eurasia Exhibition Center, Istanbul, Türkiye
🎟️ Free Admission: Get Your Free Visitor Ticket Now