Coffy on the Road to 500 Stores with its Technology-Backed Franchise Model Food-Tech
Coffy aims to reach 500 stores by 2028 with its Food-Tech focused business model. Offering scalable growth with its strong digital infrastructure and franchise system, the brand creates remarkable opportunities for investors.
As Turkey’s coffee sector grows rapidly, competition is now shaped not only by product quality but also by technology, data and operational efficiency. With its ‘Food-Tech’ approach, which is spearheading this transformation, Coffy aims to reach 500 stores by 2028, offering investors a compelling growth story.
Coffy, which combines the global expertise of the DP Eurasia Group with its local operational strength, stands out in the market thanks to its affordable pricing policy and high-quality standards. At a time when the Turkish coffee market is expected to reach a value of 155 billion Turkish lira by 2030, the brand aims to secure a significant share of this growth.
Technology-Driven Coffee Retaili
Technology lies at the heart of Coffy’s business model. With a technology team of 200–250 people, the brand develops all its digital systems in-house and generates over 30% of its sales through digital channels.
The Coffy App, which has 1.14 million registered users:
• Loyalty schemes
• “Pick Up Without Waiting” system
• Personalised customer experience
It boosts customer loyalty and maximises operational efficiency through features such as these.
Robust Operational Infrastructure
Thanks to its production and supply infrastructure located in Gebze, Izmir, Ankara and Gaziantep, Coffy offers consistent quality and fast logistics across Turkey. This structure translates into sustainable profitability and low operational risk for investors.
Scalable Growth Through the Franchise Model
Coffy, which now has around 200 shops across 44 provinces and the TRNC:
• It operates 74% of its stores under a franchise model
• It offers an average payback period of 36 months
• It adapts to different locations with flexible store concepts
This robust franchise structure supports the brand’s rapid growth whilst creating a secure and profitable business model for investors.
Global Expansion Target
Coffy aims to extend its success in Turkey to international markets. Eastern Europe, the Balkans, the Middle East and Asia are all on the brand’s radar for growth. This vision offers investors the opportunity to be part of a brand journey that is not just local, but global.
