Location Analytics Solutions with Next Geo - "Next Generation Applications in Location Analytics"
Next Geo is a new generation technology company founded in 2020 that develops products and solutions in the field of location analytics.
With a team of 20 people consisting of Technology, Data and Data Analytics units, we serve more than 60 companies operating in 9 different sectors. Apart from our current team, we have an academic staff that we work with on a project basis. With our academic advisor staff, we are especially working on data science projects.
What is Location Analysis? Location analytics is a concept that has its equivalents in many sectors and business units Basically, it is a map-based data and technology çözümümüdüthat enables businesses and institutions to access up-to-date and reliable information about a location and to associate this information with their own business information.
The concept of the new generation ?
New generation location analysis çözümüs are technologies that have user-friendly interfaceüzü, provide access to data faster and with visual interfacesçs and facilitate installation on the company's servers, which we call on-prime version.
What kind of data do you provide to your customers? In our web-based and mobile-compatible mapping software that we have developed, we can provide nearly 1000 statistical data such as population, age, gender, lifestyle, household income and expenditure and socio-economic status distribution, which they can reveal the consumer profile of the bölge they want to analyze and their potential for them, on the basis of neighborhood and even store phase.
In addition, the current store locations of nearly 4000 retail brands, social points such as educational institutions, health institutions, official institutions are also presented in a constantly updated infrastructure.
What Sectors
Location analysis çözümics are used extensively in the Banking, Retail, FMCG, Automotive, Outdoor Advertising and of course Franchise sectors.
Which Business Units use it for what purpose? The investment, leasing, franchise, sales-marketing and operations departments of the sectors I have mentioned use location analysis çözümüs suitable for their business needs.
Öfor example, it is used by a franchise or leasing manager to identify streets and/or shopping malls that meet their investment criteria, or by a prospective investor to assess whether a location is suitable for their criteria.
Sales and Marketing units are used to obtain information about the market potential of the region, to build forecasting models or to develop stores or product segments that fit the consumer profile of the region.
Operation units özl;especially in takeaway operations are used to determine the optimum distribution area of the restaurant, to prevent border violations with other takeaway areas önüil and to analyze efficiency by using data on the number of houses and workplaces in the distribution area.
The importance of location analysis in the franchise industry and best practices?
It is accepted by everyone that one of the most important factors affecting the success of the investment made in the franchise sector is the location where the investment is made.
When you choose the locations where your customer target audience is located, which gives you an advantage in terms of competition, and which are suitable for the factors that directly or indirectly affect you positively with the interaction points in the phase, the investment made gives the right result both for the investor and the brand.
Companies that do not use location analysis software can fulfill this need with long individual observations, site visits and subjective interpretations, while companies that use location analysis software can access up-to-date and reliable scientific data much faster and more comfortably.
Your goals for the future?
In the current period, we aim to increase the prevalence of our Location Analysis çözümüs in the international market. For this purpose, we continue to increase our data collection activities, especially in Europe and countries in our near geography.