Madelyn Marcel, which is making its mark in the sector with Turkey’s first AI-powered beauty centre concept, has achieved strong growth momentum on its franchise journey. Having participated in last year’s “Be My FRANCHISE?” Fair as a brand with five branches, Madelyn Marcel is now continuing on its path with the aim of reaching over 20 branches across three countries, thanks to the investor interest, brand visibility and strong partnerships generated by the fair.
Madelyn Marcel combines a luxury customer experience with an AI-powered system infrastructure, placing technology at the heart of its business model across a range of areas including skin analysis, process optimisation, CRM, sales tracking, appointment management and loyalty schemes. In doing so, it not only enhances customer satisfaction but also offers its investors a sustainable and profitable franchise model.
Fatih Yıldız, CEO and Co-Founder of Madelyn Marcel, noted that interest in the brand had surged following the ‘Bayim Olur Musun?’ trade fair, highlighting the brand’s growth vision for the coming period by stating, “2026 will be a turning point for Madelyn Marcel.”
Madelyn Marcel, which operates successfully in cities such as Antalya, Fethiye, Marmaris, Mersin and Bursa in Turkey, aims to expand its franchise network both across Turkey and internationally in the coming period. The brand, which has growth plans in international markets—particularly Dubai, Germany, Saudi Arabia and Azerbaijan—brings together luxury, technology and prestige under one roof in the beauty sector.
Offering investors end-to-end support through turnkey installation assistance, training programmes, centralised advertising management, a call centre, CRM infrastructure, and device and product supply processes, Madelyn Marcel invites entrepreneurs looking to enter the beauty sector with a strong brand to join this journey of growth.
Madelyn Marcel is preparing to build on the success achieved through the synergy generated by the ‘Be My FRANCHISE?’ Fair, setting new records in 2026.
