Özhan Erem: At the Franchise Fair, It’s Not About the Crowd—It’s About the Right Visitors

At franchise and dealership trade shows, the quality of the attendees is just as important as the number of visitors. Speaking on Lokasyon TV about the industry’s approach to visitor development, Erem emphasized that ensuring the invitation reaches the right target audience directly impacts the fair’s effectiveness.

Özhan Erem

Chairman of the Board of Medyafors

“The invitation is very important, but who you send it to is even more important.”

Bringing the Right Visitors Together with the Right Brands

At franchise exhibitions, brands need to meet more than just curious visitors. They need to connect with entrepreneurs who have the potential to invest, expand their existing businesses, or explore new business models.

This approach enables an exhibition to achieve more than high visitor numbers; it also creates meaningful business connections and genuine investment opportunities for franchising brands.

Bayim Olur musun? is therefore positioned not simply as an organization that brings brands and prospective investors together during exhibition days, but as a platform that maintains this connection and communication throughout the year.

The Portal Connects Brands and Investors Throughout the Year

For nearly 20 years, the Bayim Olur musun? portal has been bringing together brands and prospective investors exploring franchise and dealership opportunities through its digital platform.

Investors can explore different brands, evaluate business models that match their investment goals, and contact companies they are interested in directly through the platform.

Erem describes Medyafors’ primary role in this process not as a party to commercial negotiations, but as creating an environment where franchising brands can connect with the right visitor and investor profiles.

“Our most important role is to bring franchising brands together with the right visitors.”

They Will Meet in Istanbul on October 15–18

The Bayim Olur musun? – 24th Franchising and Branded Dealership Exhibition will take place on October 15–18, 2026, at the Yenikapı Eurasia Exhibition Center in Istanbul.

The exhibition will bring together entrepreneurs seeking new investment opportunities with franchise and dealership business models from a wide range of sectors under one roof.