Singer's 33% Growth in Turkey in 2023!

Singer Türkiye General Müdürürü Sinem Kınran Parlak said that Singer Türkiye’has become the first in Europe, Middle East and Africa region in the company's global ranking with this growth figure. Kınran Parlak said, "I can say that Singer Türkiye’s is at the top of Singer Global in terms of growth rate in relation to population and income.

160 thousand ürün sales in Türkiye’in 2023…

Singer Türkiye shared the information that there will be a net growth in the home sewing machine market in 2023. While the company sold around 160 thousand machines in 2023, mechanical machines were preferred the most. This was followed by electronic machines, overlock machines and embroidery machines. 
 
Singer has started production in Türkiye’in ütüleasing systems. 

Singer, the first brand to have a dealership in Turkey with the dealership it opened on Istiklal Street in Istanbul in 1904, is preparing to celebrate its 120th anniversary in our country in 2024. Continuously improving its portfolio from that day to the present day, Singer is also increasing its options with sewing accessories such as machine needles, sewing feet, scissors equals, patchwork materials as well as sewing machines. Singer’s other product group is the "tütü variant, which includes steam boiler ütü, steam düzizer models and handheld steam düzizer. These variants, excluding sewing machines, account for 10% of Singer Türkiye’s total turnover. The company announced that it has started to make production in Türkiye’in 2024 for its ütüleaning systems. Singer Türkiye General Müdürürü Sinem Kınran Parlak said that if the studies are successful, they can also contribute to employment by producing in our country. 

40 percent of Singer Türkiye turnover is from online shopping…

Singer is now making a significant amount of sales on the internet as well as its dealers and sales points. Emphasizing that online shopping is a growing trend every day, Sinem Kınran Parlak said that they have dealers who sell in serious quantities from e-commerce sites as well as the sales they make from their own websites. Kınran Parlak said: "Currently, 40 percent of our annual turnover comes from internet sales with them.

“Sewing machines will continue to be in our lives…”

Sewing machines, which were once a must-have for women in Turkey, are now among the indispensable items in the hobby sector;rünüsüindispensable… Sinem Kınran Parlak explained this situation with the following words, “15 years öWhile there was a fashion design bölümümü in a few universities in Turkey 15 years ago, nowadays there is this bölümümüm in almost every university… Young people are more interested in creating ürün ün ürün ün ü and making a difference in their clothes. Instead of wearing the same clothes as everyone else, people now prefer to use their own creativity.  Even this is the biggest indication that sewing machines will always be in our lives. Sewing machines will continue to be in our lives, both as a hobby and as a practical helper at home.”