Beysos Döner, which combines döner—one of Turkey’s most beloved dishes—with a modern brand philosophy, continues to grow thanks to its robust franchise system and investor-friendly approach. Founded in early 2023, the brand has achieved rapid growth, reaching 20 branches today with a team that brings decades of industry experience.
Orhan Karataş, Chairman of the Board at Beysos Döner, defines the brand’s core vision as “combining traditional flavor with modern technology.” According to Karataş, döner is not merely a fast-food item; when produced correctly and served with proper hygiene and standards, it is a powerful Turkish delicacy capable of competing on a global scale.
Traditional Flavor, Modern Operations
Beysos Döner aims to deliver the same high-quality standard across all its locations by combining traditional craftsmanship with modern production techniques and technological investments. This approach, focused on food safety, speed, and operational efficiency, ensures that customers enjoy a fresh, hygienic, and delicious experience at every location.
The brand analyzes consumer habits and expectations through specialized research firms in the field. R&D initiatives developed based on these studies enhance product variety while enabling a swift response to evolving market needs.
The “Turnkey” Franchise Model for Investors
One of the key advantages of Beysos Döner’s franchise model for investors is the turnkey system. The brand provides its investors not only with the brand name but also with comprehensive operational support.
Under this system, investors receive professional support across many areas, ranging from identifying the right investment location through location analysis and feasibility studies to architectural design and concept management. Additionally, through training programs and operational consulting, businesses are managed effectively, while brand identity and marketing support aim to help branches grow with a strong brand image. Furthermore, thanks to a robust supply and logistics network, product quality and operational standards are consistently maintained across all branches.
Another key detail highlighting Beysos Döner’s investor-friendly approach is the absence of a franchise fee and a share of revenue. This model allows investors to grow their profits more quickly.
Operations Enhanced by Digital Transformation
The brand is also taking significant steps in the field of digital transformation. Thanks to the partnership with Tochi, price, content, and campaign updates across all branches can be managed in real time from a single central location.
Digital menu systems not only increase operational speed but also eliminate printing costs, leading to significant long-term savings. This digital infrastructure offers customers a more dynamic and up-to-date experience while helping investors manage their businesses more efficiently.
Goal: A Global Doner Brand
Beysos Döner’s goal is not merely to grow within Turkey, but to become a powerful brand that brings döner to kitchens around the world. To this end, the brand is focusing on three core strategies:
Consistently expanding its franchise network
Increasing product variety through R&D investments
Taking innovative steps in digitalization and marketing
Operating under the motto “The Sauce-Filled Delight,” Beysos Döner aims to build a strong family that grows alongside its investors. The brand seeks to bring this powerful flavor brand, born in Turkey, to broader markets by incorporating new entrepreneurs who share the same vision into its franchise system.