Galatasaray is taking an important step towards expanding its brand power into different sectors. With the "GS Cafe" project, the yellow-red club aims to create a new source of income and establish a widespread chain throughout Turkey.
First stop: RAMS Park and Istiklal Street
The starting points of the project are RAMS Park, the clubhouse and Istiklal Street, one of the busiest districts of Istanbul. These two locations will be the centers where the brand will be showcased and the concept will be tested.
Franchise model with fast büyüme
The franchise system is at the heart of the expansion strategy of theGS Cafe project. Kulüp plans to both generate direct income and carry the brand to 81 provinces through entrepreneurs thanks to the naming rights it will give for 50 thousand dollars. With this model, it is aimed to establish a wide branch network in a short time.
The goal is a chain of brands
Galatasaray aims to become a major player not only in sports but also in commercial branding. The GS Cafe project is seen as an important part of the club's strategy to transform fan loyalty into economic value.
Mağazacılık AŞ is going public
Öte club is preparing to take another important step to expand its commercial activities. Galatasaray Mağazacılık AŞ’s public offering is planned at a valuation of 700 million dollars.
150 million solar revenues expected in the first phase
In the first phase of the public offering process, approximately 150 million dollars of revenue is expected to be generated. This resource will be used to strengthen the financial structure of the company and invest in new projects.