I Love Fish, Preparing to Grow with Franchise, Met with Investors!

Türkiye’s number one choice Dardanel’s restaurant concept I Love Fish, which was launched to offer the most delicious fish in the fastest and most economical way, was held at Yenikapı Eurasia Convention and Art Center on October 27-30.-participated in Franchising and Branded Dealership Expo. At the fair, where more than 100 brands from more than 30 sectors took part, I Love Fish met with thousands of participants with its innovation concept. 

Dardanel Board Member Ayşe Önen Özoğuz stated that I Love Fish was one of the most popular brands of the fair with its unique concept;"I Love Fish is of great importance for us as it reflects the innovative approach in Dardanel’s DNA. Our Group first stepped into the restaurant business with Dardenia. With Dardenia, we have 12 years of experience in the sector. While developing I Love Fish products and recipes, we benefited from the experience and know-how we gained with Dardenia. As a result, we created a unique concept that has no competitors. In this process, Dardanel's production capacity and capacity was our biggest advantage. Today, Dardenia and I Love Fish have reached a total of 9 branches. We want I Love Fish to grow with the franchising system and we want a wider audience to reach fish and seafood. We believe that I Love Fish, which has made a name for itself in the field of food retail in a short period of time, will exceed the borders of the country and become a globally recognized brand. The interest of investors also shows this.” 

Opportunity to invest in a unique concept
Investors who visited the I Love Fish stand for four days at the fair were informed about the new, different, high quality and economical fast food fish and seafood concept, popular flavors and franchising conditions. I Love Fish, which is aimed to spread in Turkey and abroad through the franchising system, continues to attract attention with the gücü of the Dardanel brand, its distribution logistics network reaching 90% of the Turkish population and the opportunities it offers to investors.

Dardanel, which has been instrumental in making fish more popular and loved in our country and in promoting healthy eating habits, launched its fish and seafood fast-food restaurant I Love Fish last year. I Love Fish, which welcomes fish lovers in its branches in Çanakkale Center and Istanbul Beşiktaş and Altunizade branches, is preparing to reach a wider audience with its accessible, high quality, delicious food and unique concept. 

The innovative brand that makes marine products more accessible
Dardanel’s R&D and production line investments of more than 30 million dollars in the last two years also include the innovation efforts for the I Love Fish brand. Expanding its customer base every day, I Love Fish now invites new investors to become part of this family. 

Dardanel, which aims to make fish and seafood more accessible with the latest concepts, also supports its franchise investors in marketing and communication activities. With its expert staff that has trained more than a thousand personnel in 10 years, the company provides training support in many subjects such as management, stock management, auditing, brand standards and kitchen before opening. With I Love Fish, the company, which carries Dardanel's güvence and experience to the field of food retail, continues its steady growth in the sector.