Komagene ranked first in the Franchise Leaders Survey

Economist magazine announced the results of the Franchise Leaders Survey. Accordingly, Komagene ranked first with 2 thousand 758 branches.

Published At: August 20, 2024 13:08
Komagene ranked first in the Franchise Leaders Survey

Semiha Demiral Komagene Genel Müdür YardımcısıTürkiye's franchise sector in Turkey has reached 55 billion dollars, the magazine said, adding that 3,700 brands are in the franchise system with 66 thousand branches. It also estimates that 15,000 new entrepreneurs will join the franchise ecosystem by the end of 2024.

Komagene, which has been operating in the fast food sector, especially meatless çspindle köfte, for 19 years, aims to reach 3,500 branches in 2027. Semiha Demiral, Executive Board Member and Deputy General Manager of Komagene, gave an interview to the Economist magazine and said, "Our brand was the number 1 brand of the fast food sector in recent years. In 2024, it became the number 1 in the franchise sector. We are very honored by this.

I congratulate all our friends and investors who contributed to our success. Komagene offers franchise candidates a tried and proven business model. With a low investment, we are the most profitable brand in Turkey in terms of efficiency and period performance with the speed at which this cost is recovered. The investment made is recovered between 6-12 months on average."

Noting that they have reached millions of audiences thanks to central planning and collaboration with online sales channels, Demiral stated that they have made great contributions to dealers in terms of sales with their advertising and marketing strategies with global brands. Demiral said, "We continue to grow in Turkey. In addition to our factory in Gebze, we are in the process of completing the infrastructure of our second production facility in Kandıra. We operate with 70 branches abroad. "We aim to reach 250 branches in the next year," he said.