Maydonoz Döner is Growing with a New Generation Franchise Approach!
Maydanoz Döner, which started its operations with the mission of "offering healthy and delicious products at affordable prices in decent places and at the same time ensuring their development and increasing their profitability by staying in constant communication with its business partners", is growing rapidly with its "new generation franchise" approach. We talked about the franchise system with Maydanoz Döner, which is moving towards its goal of "becoming the most well-known doner brand in the world" with its unique sauced flavors that appeal to different cultures, innovative products, standard service and quality understanding.
What is the short story of Parsley Döner'
Cuma Dağlı - Maydanoz Döner Franchise Direct & rü: Maydanoz Döner, which entered the Döner sector in 2018, has managed to become a brand that has made its name in a short time. We currently host approximately 700,000 guests per month in 2 countries, 25 cities and 75 branches.
What is the secret of your success in such a short time? In our system, those who give our dealerships are our existing dealers.
What does this mean? Can you explain?
Existing dealers of brands are the most important factor that convinces dealer candidates. Parsley Döner dealers are making money and they are happy. With this happiness, they refer to our brand and convince the dealer candidates. As Maydanoz Döner, we first direct our dealer candidates who come to us for investment to our existing dealers and recommend them to listen to our brand from them, to ask the profitability of this business and the central management understanding of our brand from our dealers. If the thoughts of the candidates who have met with our dealers are positive, we start to talk about the detailed issues related to the investment and enable them to invest. Almost all of our dealers have positive references. Therefore, we can say that the secret of success in a short time is dealer satisfaction.
90% of the dealers in the Maydanoz Döner family are making money and happy. The biggest reason for this is that we invest in the right location and then provide professional operation support. Parsley Döner has a team that listens to the troubles of its investors and investor candidates with experience and solid feet on the ground, guides them and worries about their problems. With this team, we provide 24/7 support to our investors and candidates.
What do you expect from your investors?
There are investments that require only labor or only capital. Parsley Döner requires both capital and labor. We advise people who will invest in Parsley Döner to either be at the head of the business themselves or to bring someone from their close circle to the head of the business. Operating in the Döner sector is not an easy operation. As Maydanoz Döner franchise, although we have created a systematic and well-performing operation system, it is necessary for the investor to follow up personally to ensure the continuity of success. With our 15 years of experience in the chain restaurant sector, we are waiting for happy investor candidates who will apply our system that ensures absolute success, which we call "business reçetesi" with our 15 years of experience in the chain restaurant sector, who will be compatible with Parsley Döner's headquarters, who want to get the return on their investment in a short time and who will enjoy doing the job.
Can you give information about the investment process?
In the first stage, the potential locations submitted by our candidates who decide to invest in detail are examined. This examination includes factors such as the number of people living in the region, income level, competition situation, etc. If the results of the first examination are positive, then the physical condition of the potential restaurant is examined on site. In this examination, the visibility, sidewalk width, column status and many similar issues are examined. We conduct a two-stage and such a meticulous examination in order to protect the investment of our investors by giving franchises in the right location.
The more accurate the location is, the more our investors make money and enjoy their work. After the physical approval of the location is given, our architect friend makes cost calculations by following the detailed construction and fixture projects of the store. After determining the plan, the contract is signed and the construction and production of fixtures and fittings are started. In approximately 1 month, our store will be ready to welcome guests.
How much cost should be incurred for the investment?
Investment costs can be categorized as construction, fixtures, initial cost and Franchise costs. Depending on the condition and size of the store, depending on the condition and size of the store, depending on the condition and size of the store, depending on the condition and size of the store, natural gas, electricity, wall purchase, paint, etc. on average, a figure of 250th000TL is needed for operations such as painting. Fixtures such as kitchen equipment, stainless steel, fire systems, advertising equipment cost approximately 550th000 TL. For what we call the opening package, such as 15 days' worth of food, service materials, clothes, etc. to be offered for sale, 150 thousand TL is needed.Considering the one-time franchise fee of TL 75,000 and nonrecurring expenses, Parsley Döner restaurant can be opened with an investment of approximately TL 1,100,000. Depending on the size of the restaurant, there may be a 10% downward and upward change in the investment amounts.
And how long does it take for the investor to get a return on his investment?
Parsley Döner operates with an average net profitability target of 15%. If our investors operate their restaurants in accordance with the standards and perform meticulous expense control, the profitability rate increases up to 17%. In the restaurants of our investors who cannot perform meticulous expense control, profitability varies between 10-12%. To summarize, the payback period of the investments of our dealers who invest in Parsley Döner is 15 months on average. While the investment payback period of some of our investors can be as low as 10 months, this period can be as high as 24 months for some of our investors.
What would you like to say about the future of Döner's future?
Parsley Döner is a restaurant chain that started its operations with the mission of offering healthy and delicious food at affordable prices in decent places and at the same time, to ensure their development and increase their profitability by staying in constant communication with its business partners. While continuing its activities for this purpose, it aims to become the world's most well-known döner brand with its unique sauced flavors, innovative ürüns, standard service and quality understanding that appeal to different cultures. We will continue to grow to become the most tax-efficient restaurant chain in Turkey with its happy customers and dealers with its "new generation franchise" approach by protecting its values.