Bayim Olur musun? 2024 Marked by $1 Billion Business Volume
Bayim Olur musun? Franchising and Branded Dealership Expo was held at Istanbul Yenikapı Eurasia Show and Art Center between October 17-20, 2024 under the main sponsorship of REDSTONE. While the fair closed with records in terms of the number of visitors, investor meetings and international participation, it also witnessed agreements expected to create a business volume of over 1 billion dollars.
Bayim Olur musun? Franchising and Branded Dealership Expo was held at Istanbul Yenikapı Eurasia Convention and Art Center between October 17-20, 2024 under the main sponsorship of REDSTONE. While the fair closed with records in terms of the number of visitors, investor meetings and international participation, it also witnessed deals that are expected to create a business volume of over 1 billion dollars.
Over 60th000’investor visits in 4 Güdays
The fair, which was a meeting point with 30,723 visitors in total, also attracted great interest globally with 1927 foreign visitors. Offering cooperation opportunities with more than 200 brands, the fair enabled Tü'rkiye to further integrate into the international business network thanks to visitors from 35 different countries.
According to feedback from participating brands, the number of investor meetings that took place during the fair exceeded 60,000. In addition, more than 4,500 franchise/dealership agreements, which are expected to be realized during and after the fair, will make significant contributions to the Turkish entrepreneurship ecosystem.
Güçlü Contribution to the Economy: 1 Billion Dollar Business Volume
Bayim Olur musun? The synergy created in 2024, together with the agreements that will be finalized in a few months after the fair, will provide a business volume of over 1 billion dollars, providing a huge boost to the Turkish economy. In its 22nd year, the fair proved once again this year that it not only creates business contacts, but also creates opportunities for lasting gains for sustainable economic growth.
Sustainable Growth and New Markets through Franchising
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The 22-year history of the fair, which is organized under the main sponsorship of Redstone, has provided lucrative meetings for brands and investors every year and has achieved steady growth through franchise models even in difficult economic times. This year's fair allowed exhibitors to make important connections not only in Turkey, but also in Europe, the Middle East and Asia, allowing them to expand their reach to the markets in Europe, the Middle East and Asia.
Medyafors Chairman of the Board Özhan Erem emphasized the importance of the fair with the following words:
“ One of the world's largest franchise fairs, Bayim Olur musun? For the 23rd time in 2025, the fair will continue to be held in its own place again, on October 16-19, 2025, at Yenikapı Eurasia Expo Center ’”
“The fair will continue throughout 2025, not only through face-to-face meetings, but also through our digital investor database and Medyafors’s professional support services, enabling participating brands to meet potential investors. Thus, the Bayim Olur musun? fair will continue to open the door to value-added collaborations and permanent export opportunities.”
