Be My Franchise to Report from London: The International Franchise Show Is About to Begin
One of the most notable gatherings of the franchise world in London, The International Franchise Show will open its doors at ExCeL London on 17–18 April 2026. Medyafors Executive Board Members İlhan Erem and Serhan Erem will follow the event on site and report their impressions directly from London for the readers of the Be My Franchise? portal.
Bringing together entrepreneurs interested in franchise investment, brands seeking growth, and professionals from across the sector under one roof, The International Franchise Show is once again preparing to host a powerful international gathering in London. The event will take place on 17 and 18 April 2026 at ExCeL London. Free visitor registration is also among the prominent features of the show.
According to the key highlights presented by the organisers, the show offers a comprehensive platform for those who wish to enter the world of franchising or expand their existing business through this model, with more than 250 exhibitors, over 60 seminars, 1-2-1 personal advice, interactive features and expert guidance. In this respect, the event positions itself not merely as an exhibition of brands, but as a multi-layered business development platform where investment decisions are shaped, meaningful connections are made and new business opportunities are explored.
One of the factors that makes The International Franchise Show stand out is its international scale. The event is said to present franchise opportunities from more than 25 sectors, bring together more than 50 international brands, and provide an important showcase for cross-border business connections through participants from different countries. In this context, the show is not simply a trade event aimed at the UK market; it also serves as an important meeting point for investors and brands looking to evaluate international franchise opportunities.
Another element strengthening the institutional weight of the event is the support of the International Franchise Association (IFA). The visible presence of the IFA among the supporters of the show, together with its association with certain international sections within the event, further enhances the standing of this London gathering within the global franchise ecosystem. As one of the best-known and most influential institutions in the world of franchising, the IFA’s visibility is regarded as one of the key elements reinforcing the show’s international character.
The London event is expected to attract not only entrepreneurs living in the United Kingdom, but also the Turkish business community across Europe. It is anticipated that Turkish businesspeople living in the Netherlands, Belgium, Germany and France, in addition to those in the UK, will also register to visit the show. This underlines the fact that the event carries significance as an important franchise and business development meeting point for the Turkish diaspora as well.
The conference and content side of the show also promises remarkable intensity. Numerous sessions on franchise selection, growth strategies, investor decision-making processes and the franchise structuring of brands will offer visitors not only the opportunity to examine brands, but also the chance to assess more closely the logic, risks and opportunities of the franchise system.
According to the visitor information, the show will be open on Friday, 17 April, from 10:00 to 17:00, and on Saturday, 18 April, from 10:00 to 16:00. ExCeL London as the host venue also stands out as one of the important elements supporting the event’s international accessibility and logistical strength.
What makes this year’s edition particularly significant for Bayim Olur musun? is Medyafors’ direct presence on the ground. Medyafors Executive Board Members İlhan Erem and Serhan Erem will follow the London show on site and share the standout brands, investor interest, emerging themes and the overall atmosphere of the exhibition directly with the readers of the Bayim Olur musun? portal.
In this way, Bayim Olur musun? will continue in London its approach of being more than a platform that observes the international franchise ecosystem from afar; it will once again act as an active sector platform that follows major events on location and delivers first-hand content to its readership.
Congratulations...
I would like to extend my warm congratulations to my dear friends and to the entire team behind The International Franchise Show London for creating such a distinguished meeting point for the international franchise community.
The involvement and sponsorship of the International Franchise Association (IFA) lend even greater strength, prestige and international credibility to the event.
As Bayim Olur musun? and Medyafors, we have always regarded this exhibition in the spirit of a partner fair; and we will continue to support and promote it wholeheartedly across our region, within our ecosystem, and among the Turkish business diaspora across Europe.
I wish the organisers every success and a highly productive exhibition, one that will leave a lasting mark on the global franchising landscape.
With my warmest regards and best wishes,